Prime Rib or Picanha: Holiday Feasts Worth the Fire
- Lauren Twitchell
- Nov 21
- 3 min read

When you think of holiday feasts, turkey usually takes the spotlight. But what if this year you took the celebration outside—and let the fire turn your table into something unforgettable?
Few things command attention like a beautifully smoked prime rib or a flame-kissed picanha. They’re bold, rich, and surprisingly approachable for home cooks. And the best part? Cooking them over fire doesn’t just feed your family—it creates a memory they’ll never forget.
Why Fire Belongs at the Holiday Table
It creates atmosphere. The glow of coals and curl of smoke add drama before the food even hits the table.
It deepens flavor. Slow roasting or flame grilling creates layers you can’t get indoors.
It frees the oven. While the roast cooks outside, the oven stays open for pies, rolls, and sides.
It makes the meal an event. Cooking outdoors turns holiday dinner into an experience, not just a menu.
Prime rib and picanha aren’t just cuts of beef—they’re centerpieces that showcase what fire does best: bold flavor, patience, and pride.
Prime Rib: Classic Holiday Elegance
Why Prime Rib Works for the Holidays
Prime rib is tender, juicy, and marbled with just enough fat to baste itself as it cooks. It’s big enough to feed a crowd and impressive enough to feel like a true holiday feast.
How to Cook Prime Rib on the Smoker
Choose your cut: Aim for a bone-in roast, about 3–4 ribs for most family gatherings.
Season simply: Kosher salt, cracked pepper, garlic, and fresh herbs (rosemary, thyme) rubbed generously all over.
Set up the smoker: 250–275°F with oak, hickory, or pecan wood for a rich flavor.
Cook low and slow: Place roast bone-side down. Smoke until internal temp reaches:
120–125°F for rare
130–135°F for medium-rare
140–145°F for medium
Rest before slicing: Tent loosely with foil for at least 20–30 minutes.
Why It’s Worth It
The slow smoke creates a crusty, herb-packed bark while keeping the center tender and rosy. It’s elegant, indulgent, and unforgettable.
Picanha: Brazilian Simplicity, Holiday Magic
What Is Picanha?
Picanha is a prized Brazilian cut, often overlooked in the U.S. It’s the cap of top sirloin, known for its thick fat cap and bold flavor.
Why Picanha Belongs at the Holidays
It’s festive, dramatic, and cooks quickly compared to prime rib—perfect for gatherings where you want a showstopper without the all-day wait.
How to Cook Picanha Over Fire
Trim lightly: Leave most of the fat cap intact—it bastes the meat as it cooks.
Season simply: Coarse salt is traditional. Pepper and garlic optional.
Cook your way:
Skewered churrasco-style: Cut into thick steaks, curve into “C” shapes, and skewer. Grill over open flames until medium-rare.
Whole roast: Smoke at 250°F until 125–130°F inside, then sear over high heat for crust.
Rest and slice: Always cut against the grain for tenderness.
Why It’s Worth It
Picanha delivers unbelievable flavor with minimal fuss. It’s juicy, smoky, and dramatic enough to rival any turkey or ham.
Prime Rib vs. Picanha: Which One to Choose?
Prime rib = traditional, indulgent, slow-smoked elegance.
Picanha = bold, festive, fast-cooking drama.
Both = unforgettable holiday memories.
If you have a large family gathering, prime rib is ideal. If you want something different, flavorful, and conversation-starting, picanha is your cut.
Tips for Success
Invest in an instant-read thermometer. Guessing temps is the fastest way to ruin a holiday centerpiece.
Rest is non-negotiable. Both cuts need at least 20 minutes before slicing.
Wood choice matters. Oak, hickory, or pecan give depth. Fruitwoods like apple add sweetness.
Sides that shine: Keep them simple—smoked mac and cheese, roasted veggies, or crusty bread. Let the meat stay the star.
Holiday food isn’t just about eating—it’s about storytelling. Prime rib and picanha aren’t quick weekday meals; they’re dishes that demand time, patience, and care. Cooking them over fire reminds us that some things are worth slowing down for.
When the roast hits the cutting board, when the family leans in close, when the smell of smoke lingers on coats and scarves—you’ll know you’ve made more than a meal. You’ve made a memory.
This holiday season, give the oven a break and let fire do the work. Whether it’s the timeless elegance of prime rib or the festive boldness of picanha, these holiday feasts are worth every smoky minute.
Because the holidays aren’t about perfection—they’re about presence. And nothing brings people together like a meal crafted by hand, cooked over fire, and shared with love.
🔥🥩 Crafted by hand, rooted in home.



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